Goodwins theory - Sound and Image (How it relates to our music video)

Andrew Goodwin writing in ‘Dancing in the Distraction Factory’ (Routledge 1992)

1. Music videos demonstrate genre characteristics
(e.g. stage performance in metal video, dance routine for boy/girl band).
Our Video follows a typical pop type structure, focusing around a narrative.

2. There is a relationship between lyrics and visuals
(either illustrative, amplifying, contradicting).
We illustrate the basic narrative of the music video by the shots we use e.g. time passing whilst Jonny is sitting on the sofa...

3. There is a relationship between music and visuals
(either illustrative, amplifying, contradicting).


4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).

5. There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.

6. There is often intertextual reference (to films, tv programmes, other music videos etc).